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How To Enhance 3D Modeling With Augmented Reality

 |  Anastasia Stefanuk

Combing 3D Modeling and Augmented Reality: Everything You Need to Know

3D designing and visualization of objects play a vital role in the modern world in implementing various business processes and achieving successful interaction with the customers. Customers want to be closer to brands and companies whose values converge, and companies that understand this receive the "brand lovemark" status. Isn't that a goal that companies should set for themselves in 2021? Using 3D modeling with AR technology can help a lot with this. In this article, we will tell you how an augmented reality developer can improve 3D modeling and the advantages of these technologies for different areas.

What is 3D Modeling and in what areas is it used?

3D modeling is a three-dimensional model design based on a previously made drawing. To build a model of an object, unique visualization software products and devices are used in the form of computers, tablets, etc. In modeling, rendering is an essential step - converting a rough model drawing into a format that is pleasing to the eye.

content image

Source: Mobilunity

Modern three-dimensional computer graphics allow a designer to create realistic models of an object, which is difficult to realize in a photo. Customers appreciate a professionally made presentation that uses AR technology at the highest level.

Today, 3D modeling holds an essential position in society. It is broadly used in marketing, design, and cinema industry. 3D modeling allows you to create a future structure or another commercial product prototype in a volumetric format.

Where is 3D modeling used today?

  • Creation of various character models. 3D modelling is usually used in the creation of cartoons and modern computer games design;
  • Marketing. Custom advertising objects are often required. An important component of 3D graphics plays when demonstrating any service. This allows you to make some good impression on stakeholders;
  • 3D visualization of buildings. This is done by design organizations that want to evaluate the design features of the intended facility for the customer;
  • Manufacturing of exclusive jewelry. Some jewelers and artists use programs that let them create unique models.
  • Medical field. For example, when carrying out plastic surgery or surgical intervention, 3D graphics are increasingly used to demonstrate to the patient how the procedure will occur and what the result will be.
  • Production of furniture and its components. Furniture manufacturing companies can frequently use 3D model development to put their outputs in e-catalogs;
  • Creation of 3D models of internal items. Frequently, they are delivered by design firms to demonstrate the aesthetic properties of the presented expositions;
  • Industrial sector. Modern production cannot be conceived without the pre-modeling of a product. Each well-developed  object and detail is easier to assemble using ready-made and well-thought out 3D model;

How to Enhance 3D Modeling with Augmented Reality

3D modeling consists of several stages:

  • Building a geometric base
  • Prototyping materials
  • Rendering the selected models as close to reality as possible

As a result, clients see a beautiful picture that is difficult to distinguish from a real photo. Based on 3D graphics, you can develop an ultra-precise copy of an existing object or create something entirely new. The wildest creative dreams can be realized with this technology.

What are the advantages of using AR in 3D modeling?

  1. Visualization of projects in real-time

Augmented reality gives a more accurate picture of what will be created by showing customers or potential buyers what their product will look like in real life. With AR previews, designers can click photos of products from different angles and see how they look in real life.

  1. Inexpensive or free design iterations

Design problems constantly arise at every stage of development as designers do their work. This causes project delays. AR can save time and speed up the design and development process. Designers can validate their ideas, iterate over product designs, and quickly make changes. This makes it possible to quickly test ideas with a real world validity degree. This includes creating highly simplified product versions - as quickly and affordably as possible - to validate its underlying premise. This means getting a proper design before creating the product.

  1. AR prototyping 

Working with AR gives designers a huge advantage that can be difficult to find in a traditional work environment - the ability to fail. A well-rendered AR model fails without losing a physical prototype. By using AR, designers can reduce prototyping time to an hour instead of months.

How Augmented Reality Developers can help with these processes

3D modeling using AR technology involves modeling systems and visualizing their work in real operating conditions. This combination is becoming increasingly popular among engineers, designers, and developers.

Visualization is the main activity in the design process. In the early stages of product development, product concepts and user interactions are usually introduced and shaped through sketches and simulations. AR developers can use these tools very effectively to create 3D models and digital content. But on paper or a computer screen, their concepts are not related to the physical world's realities of scale and spatial context.

The augmented reality market allows developers to take an idea off-screen and bring it into the real world. In this way, they help end-users better feel the shape and proportions of the product in reality. Developers can render a development or design with higher fidelity faster and less costly than physical prototyping.

To create an AR application and the basics of programming, a developer needs to know the features of development and the principles of optimization for Android, iOS, and Web; the ability to work with libraries for augmented reality, databases, 3D models effects, and much more.

3D printing and augumented reality

Source: Mobilunity

AR developer salary in the US ranges from $58,000 to $112,000 per year. Average salary is $91,505 according to Glassdoor. Freelance augmented reality developers in Ukraine earn from $21,600 to $22,480 annually. In Australia, you can hire an Augmented Reality developer for $83,583, while in the UK and France, it is $59,023 and $51,574 respectively. 

How Augmented Reality Environment Influences 3D Modeling

Most online stores worldwide communicate with customers using 2D materials: photo, text, and video. But social networks like Instagram, Facebook, Snapchat, and TikTok use 3D augmented reality or AR (Augmented Reality) content. This discrepancy drives an increased demand from customers for AR / 3D materials while shopping on e-commerce platforms.

An example of the use of AR technologies in e-commerce is the IKEA company. In 2014, IKEA created the first printed catalog in which, by pointing a smartphone camera, you could see furniture in a room's augmented reality.

In 2017, IKEA created a mobile application for IOS - IKEA place. With this application, users were able to place IKEA virtual furniture in their homes. This could be done thanks to the electronic catalog, which is constantly updated. You no longer needed to imagine how this or that element of the interior would look in your home and whether the sofa would fit into the living room.

Several ways VR can benefit your business:

  • Creation of virtual product prototypes

Gone are the days when you had to pay to make a physical sample of a product in order to get an idea of ​​how it will look from every angle and how it will work. Now, you can use virtual and augmented reality to model the product and make the necessary changes before paying to manufacture it. Building a model in VR can save time and money as these types of models allow you to explore the product in detail and make desired changes.

  • Engineering projects

VR and AR technology can help engineers, architects, and other professionals whose work includes constructing or designing large structures. Instead of 2D rendering or layouts, 3D technology can be used.

  • Virtual tours

Virtual tours will improve the efficiency of real estate agents. The seller and potential buyer do not need to spend time on an actual inspection; now, you can visit a specific place without being there physically.

  • Product presentation

When you launch a product on the market, you need to demonstrate its full benefits. The client does not need to touch it before buying if you display it correctly from all angles. With virtual reality, you can give customers access to a better understanding of your offering. In addition, virtual reality fully immerses customers, helping them see the product in action.

  • Training

Virtual and augmented reality is also practical in such issues as employee training. With the help of virtual models, you can visually demonstrate how specific equipment works before using it, thereby minimizing the chances of something going wrong. Through simulation, VR can provide staff with practical experience or theoretical knowledge. Such VR experiences can prepare employees for hazardous situations or instruct them on using complex and expensive equipment without risk of damage.

The following companies are the examples of the use of AR technologies in e-commerce and offline retail:

  1. The Gap (a clothing brand) - created an application that allows customers to try on clothes in a virtual mirror;
  2. Converse (shoe brand - part of Nike) - using the app, you can virtually try on shoes and share the image of the shoe with your friends;
  3. Burberry (clothing brand) - an application created for virtual clothing fitting
  4. LʼOreal (cosmetics brand) - using the application, you can see the effect of applying cosmetics in real-time, works as a filter on Instagram;
  5. LEGO (brand of toys) - using the proprietary application, you can point your phone camera at the LEGO box in the store and see how the assembled construction set will look like in actual dimensions.


The possibilities of this technology are unlimited - you can create objects of any shape and size, experiment with colors, change and transform. The developers will help make your project more modern and expressive. The main advantage of AR implementation in 3D visualization is that you can create mock-ups of impressive images, unusual objects, and complex characters.

Enjoy powerful modelling, rendering, and 3D printing tools without the steep learning curve.

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