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An Ultimate Guide to Creating a Winning Freelance 3D Design Proposal

 |  Jessica Fender

An Ultimate Guide to Writing a Freelance 3D Design Proposal

Finding potential clients is easy. Persuading them to hire you as their freelance 3D designer and have them become an actual customer is another thing altogether. You can have a brilliant idea for their design needs, as well as all the skills and expertise necessary to complete their task successfully. But, if you’re not persuasive enough, you’ll constantly be losing clients. One of the best tools for sealing the deal with potential clients is a well-written 3D design proposal.

A freelance 3D design proposal is a part of your presentation to the client. It should give them firm evidence of your professionalism and 3D design skills. If you’re not sure what a freelance 3D design proposal is, or how to write it, this article covers it all.

Here’s our ultimate guide for writing a 3D design proposal that helps you seal the deal.

freelance 3D design portfolio

Image source: Pexels 

  • What is a 3D Design Proposal?

If you’re just getting started with 3D design, or you’ve never written a design proposal, then you need to understand what it is.

  • A 3D design proposal is a written document that the designer submits to a potential client to convince them they're the right choice for their 3D design project and needs.

Simply put, this document is a presentation of how the designer plans on handling the project if they get hired. It also tells the client more about:

  • the designer himself
  • the techniques they’ll use
  • the price
  • the timelines
  • the deliverables of the project

The detailed written explanation makes it easier for the client to compare potential designers and make the right choice regarding who to hire.

  • Why Write a 3D Design Proposal?

You may not be aware, but a professionally written 3D design proposal can go a long way in helping you achieve professional goals. Here’s what it helps you with:

  • showing off your professional range and potential
  • showing your research skills and dedication
  • standing out from your competitors

Apart from explaining the details of the potential collaboration, your 3D design proposal serves another important purpose. It’s supposed to protect both you and your client from potential misunderstandings later on.

Therefore, having a written 3D design proposal for each project is a must, regardless of your experience or familiarity with the potential client.

  • How to write a 3D Design Proposal?

It's clear that you need to master the skill of writing 3D design proposals to turn as many potential clients into actual ones. The great thing about this process is, once you write your first couple of proposals, you'll understand how it's done and then carry on writing them with ease.

freelance 3D design portfolio

Image source: Pexels 

Below, we’ll cover all the major sections of your proposals and explain the information each section needs to contain.

  1. Get to Know the Client

We could label this step as “Step Zero” since it does not involve writing, but is still essential for the success of your proposal. There’s no way you can write an effective proposal if you don’t get to know your client first.

Here’s what you need to do:

  • interview the client, in person or via video. 
  • let them present the problem they want to solve.
  • ask questions that can help you understand their exact needs.
  • learn about their business or personal story.
  • allow them to ask questions. 

As you converse, take notes to make sure you have all the necessary information. When you’ve gathered all the necessary information, you can then start working on writing the proposal.

  1. Your Professional Information

When you’re writing a proposal for your clients, you want to make sure they memorize you. Who knows how many proposals they’ll be reading.

That’s why the opening section of your proposal should be your brief professional introduction. Tell the potential clients about:

  • your name
  • your title
  • your company/business, if you have one
  • project title

You can include your contact information, date of proposal submission, and other technical details you deem relevant.

Keep this section brief and concise.

  1. Define the Problem

Your clients need to see that you understand their needs and can deliver on what they're asking. Briefly define the problem they're facing to show you're fully aware of the project's purpose.

Include information about:

  • why they need the design
  • how it’s going to help them
  • what their goals are 

Include the details they’ve mentioned during your initial conversation. Use their words in your proposal.

Give them firm evidence of the fact that you listened to them carefully and know exactly what they expect you to deliver. This will encourage them to consider making you their top 3D designer and to continue reading the proposal with keen interest.

  1. Present the Solution

Once your potential clients see that you fully understand their needs, you’ll need to move on to proffering a solution to their problem. Presenting your solution means explaining exactly how you plan on handling the project.

So, make sure you explain:

  • what you plan on designing
  • how you’ll address the different segments of their problem
  • why you’ll make the choices you’ll make
  • details of the design realization

In addition, include the answers to the questions they’ve asked during your conversation to ease their mind and show you’ve got it all covered.

This segment of the proposal is what potential clients care about the most, so pay close attention. Provide precise information, go straight to the point, and remove anything redundant, distracting, or unnecessary.

  1. Define Your Tasks

Sometimes, clients feel like all you have to do is “make the 3D design” as if it was that simple. They don’t know how much time, effort, and separate tasks you need to handle to complete the project.

But, you want them to know what they’re paying you to do.

Define what your key responsibilities and deliverables are including rendering, visualization, and finishing details. Let them know about the exact steps you’ll be taking to successfully complete their project.

You can include the tools you plan on using, whether it’s SelfCAD or any other 3D software. This section will make your offer easier to understand and will justify the cost of your services.

  1. Set up a Timeframe

You want your offer to be as transparent as possible, so make sure to include a timeframe for project realization. Your potential clients will love seeing a written definition of when you plan on finishing the project.

You could include:

  • deadlines for specific segments of the project
  • the final deadline

Also, include a time for them to review the delivered 3D design and suggest potential changes if any. It's the best way to show them you'll consider their opinion once you finish the project, and that you won't stop working on it until they're completely satisfied.

  1. Define the Price

You can talk about the project all you want, but potential customers will jump to this segment of your 3D design proposal before they check out the rest. The price of your services needs to be set and defined in the proposal.

You shouldn't just write the total amount and expect them to accept the offer. Instead, you should elaborate on the price.

You have several options:

  • make two or more offers that include different types of services and results, and define the price for each one.
  • explain how many work hours are included in each segment of project realization and how much you charge per hour.
  • create any other type of project cost definition that is elaborate and easy to understand.

You need to justify the price you’re setting by explaining how you arrived at it.

freelance 3D design portfolio

Image source: Pexels 

  1. Use Proper Vocabulary

You're a 3D designer, but your customers aren't. Still, you're writing this proposal for them and need to make sure they understand what they're reading.

This is why you need to use proper vocabulary. Here's the best formula:

  • everyday language
  • technical vocabulary only where absolutely needed, with explanations
  • simple phrases and sentences

You want to help your customers and get them on board. The only way to do this is to ensure they understand every word of your 3D design proposal.

  1. Write Accurately

Finally, you want to make a spotless impression on your clients and not allow anything to jeopardize your credibility in their eyes. So, you have to be certain that your 3D design proposal is written professionally.

Here’s what you need to do:

  • create a structure that is easy to scan by using subheadings, bullet points, and lists.
  • edit several times before sending
  • proofread using a spell and grammar checker

You can also get professional help at EssayPro, in case you want someone else to edit or rewrite the proposal for you. Otherwise, polish your essay to perfection and ensure not a single typo is left uncorrected.

Final Thoughts

Writing a 3D design proposal is crucial for turning a lead into a customer. Without it, you’re just another designer they won’t pay any attention to due to the strong competition and better presentations.

Hopefully, this guide helped you realize the importance and power of a well-written 3D design proposal. Use it to write your proposals and communicate with your clients professionally.

Author’s bio. Jessica Fender is a copywriter and blogger at Writeload with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.


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