8 Effective Ways To Market Your Printing Business
How to Effectively Market Your Printing Business
Printing is all the rage now due to its myriad of possibilities, and starting a business in this space is an exciting option for entrepreneurs with a vision.
As with any business, marketing what you sell is crucial, and the visual component of marketing is powerful in the context of a printing business. However, merely having a business website offering pictures of your products would not do. Customers need a natural feel for the things you sell before they invest in you. That is where having a proper marketing strategy comes in, besides deploying an online editor software.
If you are new to the world of printing and want to gain a competitive edge, here is a quick look at how marketing can be a game-changer for you:
1. Create better branding and customer loyalty
No matter how excellent your printing service is, your business would not survive the competition out there without perfect branding. Your brand is the colors, fonts, and slogans you want to be known for and the message you want your customers to recognize you by. Every piece of content (or printing service) that you put out should be tied to this brand that you want to be known for. Be it a video, a Facebook post, or a how-to guide—it should feature your brand images and graphics.
The more branded content you have online, the better the chance that your brand will stick in the customer’s mind. And the more recognizable you are for positive values and valuable, engaging content, the more your customer loyalty increases.
They will be more likely to buy from you when the time comes to make a purchase decision.
2. Show less photogenic items to their best advantage
Not all of the items you print will be pretty to look at. However, with the right marketing approach, you can showcase them in as appealing a light as possible, rather than relying on just photos and through this, it becomes easier to get people who might be interested in getting prints from you.
For instance, a bulky but customizable and print-ready trophy or award can seem much more attractive when advertised as a 3D model that business stakeholders can click on and interact with. Let them experiment with colors, fonts, and trophy shapes using the product design tool.
Once your buyers are sold on how well your product works, they would not care nearly as much about its aesthetics.
3. Make 3D modeling an essential part of modern-day marketing
3D designing creates a complete idea of what the final product will look like. This is particularly useful for products made-to-order and hence cannot be browsed in a store, as is the case with 3D printed products. Moreover, modern product design software enables you to get interactive models of your products that customers can click on to explore in detail.
With 3D modeling, you can get higher-quality marketing materials out faster and see higher returns on them as more customers line up. You can share them on social media channels such as Facebook, which introduced 3D posts in 2018, allowing users to upload interactive models for their connections to enjoy.
There are several 3D modeling software available that you can use to create realistic 3D designs of your products and SelfCAD is one of the most powerful programs that both beginners and professionals in 3D modeling can use in their designs. It’s the only CAD software that has combined artistic, technical, and 3D printing capabilities all under one roof. After you are done with the design process, you can easily convert it into a ready to print format that you can send to your 3D printer.
In addition to that, you can also use 3D modeling software to prepare marketing materials that one can share in social media like in Facebook. Facebook supports sharing of 3D models. Once you share designs in 3D formats, users can be able to see all the sides of your print design and hence great for showcasing your design to customers.
4. Optimally display all product features on the website
The more tangible and high-quality a product advertisement feels, the more drawn customers will feel to it. The zoom in/zoom out feature, for instance, enables your customers to create and view high-definition print products models, including even small features in detail.
You can also customize interaction options, such as a specific feature folding out and magnifying when people click on it.
5. Provide a live preview option and market it
When you are marketing to other businesses, you probably want to keep their attention on the features of your products. That is where providing a preview feature before the buyer closes the deal can be helpful. Such functionalities allow for incredible amounts of detail, including the shape, texture, and curvature of even the tiniest parts of your product. Therefore, market this through your website, social media channels, blogging, and so on.
Given that business buyers are likely to invest a good amount in what they buy, they will be highly particular about their investment. Let your customers see where they are investing their hard-earned money.
6. Partner up locally and indulge in cross-promotion
When done correctly, offline marketing can be an excellent way of procuring new leads from an audience interested in your print products or service. You will need to work with a business whose offering is neither too similar nor too different from yours. For instance, if you offer personalized printerior services, you could partner with a neighborhood upholstery store where customers are likely to come in to design their house or living space aesthetically. You could source fabrics and materials from them.
7. Use website retargeting to convert website visitors into customers
This form of marketing heavily relies on pop-up forms, which ask for contact information when a potential customer is about to leave a webpage or a website (known as exit intent). Rather than simply asking for their name and email address, use the pop-up form to offer your visitors some tangible value — such as a 10% discount on their first print purchase or promotion of a new print product catalog you have recently launched.
8. Make blogging your A-game
There is nothing better than blogging to build up authority as a content creator in the print industry. If done right, it helps you rank high on Google search, inducing customers to keep visiting the website for more. Besides a robust blogging strategy, a good addition is running interviews with industry influencers and third-party experts.
This helps bring a fresh perspective into the business and encourages followers of the expert to click on the blog post. And it is also an opportunity for you to include lead generation forms at strategic places in the post.
Have a marketing strategy that reflects your vision
Printing is not precisely a cheap business to invest in. You have probably spent a good amount on the equipment, either out of your pocket or from a loan you took, and you know that making that money back will take a while.
And yet, you chose to do this because you have a vision about the kinds of products you want to make and the impact you want to have. Having the proper marketing and advertising strategy will help you share that vision with the world, and what better way to do that than effectively marketing your outstanding printing services.
Enjoy powerful modeling, rendering, and 3D printing tools without the steep learning curve.
Need to learn 3D Modeling? Get started with . interactive tutorials