What 3D Printing Means to the Future of Advertising
There is no denying that technical advancements dictate the way our world is arranged. That does not necessarily mean that they can make the Earth the center of the Universe or control day-night shifts, but technology has an undeniable impact on what surrounds us, what kind of life we have, how we spend our time, and many more.
Let’s flashback to how the advertising started. Sellers were standing on the street, shouting slogans that were supposed to attract potential buyers. Back then, they didn’t have an idea about sales funnels, unique selling points, or any other marketing techniques.
But times have changed. People became literate, and advertising transformed into a more elaborate system, answering the purchasers' demand.
Modern advertising is something complicated, and it has become a kind of art. Marketers resort to a great variety of strategies to achieve different goals. For example, they might use link building campaigns to thrive in a highly competitive online world to reach out to their virtual customers. They use services like Linksmanagement to make a cumbersome backlink strategy easier and get to top search results much faster. “Sell without selling” and “People buy from people” has become mottos of up-to-date marketing.
However, due to the variety of marketing techniques that promise prospects on every corner, only half of them get noticed. People have developed banner blindness to protect their minds from the excessive amount of information they are bombarded on the Internet or when walking along the streets. That is why marketers are constantly looking for new ways to grab prospects’ attention.
Trends are changing every day, and marketers become more inventive when trying to get to the prospects’ minds, hearts, and wallets. Luckily, they are not alone in this battle for new leads because technology brings in new marketing tools to boost sales and increase revenue for businesses of all sizes.
3D printing is a new trend that seems to be rooting deeply in people’s lives. No wonder it’s available to enterprises and companies. Common people can now afford to own a 3D printer at their homes, and in a few years to come, 3D printers will be as common as the regular 2D printers.
The process of 3D printing is not that complicated. The object is printed in layers after it has been designed in 3D modeling software. Creating a design is probably the most challenging part of the process, but thanks to easy to use software like SelfCAD, it’s easier than ever to design 3D models. It allows you to design your models from scratch and slice them in preparation for printing, all of it in an app with a user-friendly and intuitive interface.
Though 3D printing technology hasn’t reached its full potential yet, it doesn’t stop companies from implementing it in their marketing campaigns and even product manufacturing.
Let’s take a look at how 3D printing is influencing the advertising industry.
#1 It saves on time and money
Leveraging cutting-edge 3D technology into a business can be beneficial in many ways. For example, you can use it to implement your business ideas, both cheaper and faster. It drastically simplifies the proof of concept process and kickstarts your project by building a 3D prototype and presenting it to your investors. In this way, the 3D model allows showcasing the project's functionality without wasting much time and money.
#2 It gives your company a competitive advantage
3D printed parts of BMW. Image source: BMW
Additive manufacturing gives a competitive edge to any organization. Even though it is not commonly used to simplify business processes, it will give you a significant advantage over your competitors. Thus, the brand develops a unique selling point or unique versions of your products that keep your company several steps ahead in the marketing race.
For example, BMW makes use of modern technology to produce car parts like in i8 Roadster. That’s something new for the auto industry, and this marketing move attracted new customers who are in constant search of something uncommon and groundbreaking. Furthermore, they have designed BMW originals to be easily printed at home, which is a great step towards service customization.
#3 Makes communication effective and personalized
The use of 3D printing has been underestimated in the marketing world. Only a few companies like Coca Cola, Nokia, Belvita, and Volkswagen dared to incorporate it into their campaigns. For example, Coca Cola resorted to using printed 3D models when promoting their mini Colas in Israel. They invited their customers to visit their custom-made 3D lab and scanned them to provide their loyal brand fans with “mini-me” copies of themselves.
The above Coca Cola bottle was designed in SelfCAD. See the video tutorial here.
In the Coca-Cola case, this out-of-the-box 3D printing solution helped customize their products and strengthened their brand. But that’s not the only way how 3D models can be used for advertisement.
Belvita used 3D printing to encourage social media promotion of their brand (specifically, on Twitter). They started a #MorningWin campaign, asking their fans to tweet how they have breakfast with their favorite biscuit, using the hashtag. Then they used these captions for their YouTube videos and TV commercials. The company also picked some of the best tweets and printed customized trophies, depicting the caption in action. In this way, the marketers increased brand awareness by encouraging their customers to make tweets with branded tags, enhanced their social media presence, and made a buzz around their product.
#4 3D printing allows testing of products
For promoting products that require packaging, 3D printing might be a go-to solution. Issuing small 3D printed models will not only add innovation to the manufacturing technology, but it will also allow companies to produce cheaper packages faster. It almost takes nothing to print a prototype packaging, test, and then modify it if needed. It will save lots of marketers’ efforts and the organization’s money in the long run.
#5 3D printing can make an online merchandise real
There’s no better way to promote a product than to let the customer feel it. That is why many product descriptions or commercials are all about creating the feeling of already owning the product and using it. 3D modeling enables us to print the product prototype at home (like jewelry, a watch, an element of the decor), check it, and then order if it looks appealing to the buyer. It is an excellent solution for expensive luxury goods.
Even though this concept hasn’t been implemented yet, a popular marketplace eBay, worked out a way to get personalized merchandise or accessories right from their iPhone. They suggest getting “eBay Exact” customized goods from three leading 3D printing brands. There are about 20 items in the catalog, like jewelry or technology accessories.
3d printed products on the display image source: Pixabay
The final words
Even with its enormous potential for advertising, 3D printing remains mostly untapped in this field. An insignificant number of progressive companies dares to leverage it to market their products. As a result, they strengthened their brand, attracted more customers, and built more trusted relations with existing ones.
3D models give a competitive advantage to the organization and help them stand out in the jungle of competitors. They might reduce costs and time spent on developing marketing campaigns or testing product manufacturing.
If your company is ready to revolutionize, there’s no better way than to implement 3D printing into your advertising campaigns.
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About the Author
Marie Barnes is a Marketing Communication Manager at Photoretouchingservices.net. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.